Sales representatives hate making cold calls, and business owners hate getting them. Cold calling is one of the most challenging and least effective sales techniques. In a study of more than 1,000 salespeople, only 2.5% said they loved making cold calls, and less than 10% said cold calling was their favorite sales activity.
The good news is that cold calling is not as effective as it used to be, and it is slowly dying.
The bad news is that cold calling is not dead yet, and it is still a necessary evil for many salespeople. If you have to make cold calls, there are a few things you can do to make the process less painful and more effective.
1. Use social media to research your prospects
Before you make a cold call, do your homework and research your prospect on social media. LinkedIn is a great place to start. Look for common connections, shared interests, and anything else that can help you break the ice.
2. Personalize your pitch
A generic pitch will not cut it. You need to personalize your pitch and make it relevant to the person you are talking to. This means you need to know something about the person you are calling.
3. Be prepared to answer objections
The number one reason people hang up the phone when they are getting a sales pitch is that they are not interested. However, sometimes people are interested but have objections. Be prepared to answer common objections such as, "I don't have time for this," or "I'm not interested."
4. Don't be afraid to ask for the sale
Many salespeople are afraid to ask for a sale. They think that if they do, the prospect will say no. However, if you don't ask for the sale, the prospect will say no 100% of the time.
5. Use a script
A script can be a helpful tool, but don't rely on it too much. A script can help you stay on track and make sure you cover all the important points, but it can also make you sound like a robot.
6. Follow up
The vast majority of sales happen after the first contact. If you don't follow up, you are leaving money on the table. Make sure to follow up with a personal email or phone call.
Cold calling is not an easy task, but it is still a necessary evil for many salespeople. By following these tips, you can make the process less painful and more effective.
If you’re looking to take your cold calling to the next level, then you should hire Mas Vee Digital. Our experienced sales professionals have the expertise and knowledge to help you master the art of cold calling. We’ll work with you to create a custom strategy that fits your business and maximize your sales opportunities.
We’ll help you develop a script that is effective and engaging, build relationships with customers, and follow up regularly. With our help, you can take your cold calling to the next level and increase your sales.
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